Johnny Horizon was first seen in 1968, and resembled the "Marlboro Man".
Johnny Horizon was most recognized when he became the mascot for the
Bureau of Land Management in their "anti-liter" campaign.
This is a very low production and seldom seen character watch. We were
only able to find one other Johnny Horizon watch on the Internet! It has a
U.S. patent number of 2988870.
Hollywood stars flocked to Johnny Horizon right away. Celebrities like
Cicely Tyson and Glen Campbell recorded TV and radio spots for him.
Johnny Carson’s sidekick Ed McMahon, British folk group The New Seekers,
and baseball greats Bobby Mercer and Elston Howard also recorded
announcements. Comics like Red Buttons and Carol Burnett joined in the
praises of Johnny Horizon as well.
Folk singer and actor Burl Ives quickly teamed up with Johnny Horizon,
the Bureau of Land Management and the Department of the Interior to help
spread his message. In a press conference in 1970, Burl Ives promised to
“get Americans aware of, and caring for their environment.” Within a few
years’ time, “countryside clean-ups” had spread to 40 states and 300,000
people were volunteering their time. Ives even commissioned songs to
help spread the message. Together with singer Randy Sparks and the New
Canaan Singers, he toured the country and gave free concerts—18 in
all—while literally singing Johnny Horizon’s praises. And Ives spread
the message that the people need to take care of their land.
Manufactured by REGA
INDUSTRIES LTD of Israel
Swiss Made, Mechanical Wind-Up Movement,
with animated eyes that shift back & forth as the seconds tick. Original
MINT condition multi-color enameled dial
Full Adult size case measures
34.25mm wide (not counting the stem & crown) by
42.35mm lug to lug
This classic vintage original
timepiece winds up & sets properly and is running just fine. Buy
from a vintage watch specialist & play it safe!!
CIRCA: Late 60's
Excellent Overall Condition