Johnny Horizon Character Watch

Johnny Horizon was first seen in 1968, and resembled the "Marlboro Man". Johnny Horizon was most recognized when he became the mascot for the Bureau of Land Management in their "anti-liter" campaign.  

This is a very low production and seldom seen character watch. We were only able to find one other Johnny Horizon watch on the Internet! It has a U.S. patent number of 2988870.

Hollywood stars flocked to Johnny Horizon right away. Celebrities like Cicely Tyson and Glen Campbell recorded TV and radio spots for him. Johnny Carson’s sidekick Ed McMahon, British folk group The New Seekers, and baseball greats Bobby Mercer and Elston Howard also recorded announcements. Comics like Red Buttons and Carol Burnett joined in the praises of Johnny Horizon as well.


Folk singer and actor Burl Ives quickly teamed up with Johnny Horizon, the Bureau of Land Management and the Department of the Interior to help spread his message. In a press conference in 1970, Burl Ives promised to “get Americans aware of, and caring for their environment.” Within a few years’ time, “countryside clean-ups” had spread to 40 states and 300,000 people were volunteering their time. Ives even commissioned songs to help spread the message. Together with singer Randy Sparks and the New Canaan Singers, he toured the country and gave free concerts—18 in all—while literally singing Johnny Horizon’s praises. And Ives spread the message that the people need to take care of their land.

Manufactured by REGA INDUSTRIES LTD of Israel


Swiss Made, Mechanical Wind-Up Movement, with animated eyes that shift back & forth as the seconds tick. Original MINT condition multi-color enameled dial


Full Adult size case measures 34.25mm wide (not counting the stem & crown) by 42.35mm lug to lug


This classic vintage original timepiece winds up & sets properly and is running just fine. Buy from a vintage watch specialist & play it safe!! 


CIRCA: Late 60's Early 70's


Condition 88-92%

Excellent Overall Condition


$150. + S/H


Item# C4737-MNF




Over the past 46 years of business we have always taken pride that we strive for our clients and customers satisfaction. If you are not pleased with your Boomertime purchase immediately upon opening your order, simply re-seal the package exactly as it was shipped to you, with the merchandise in exactly the same condition as when we sent it out, and we will offer you a no hassle exchange or refund. Our customer friendly policies are why we have such a HIGH degree of happy return customers. 


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Tuesday, October 02, 2018 16:42:58