National Biscuit Company



New Old Stock

Never Worn MINT Condition!


Early Advertising Watch with  Original Swiss made Mechanical Wind Up Movement. These were low production watches that not available to the public. These were originally promotion & advertising incentive premiums given to Grocery Store owners that bought large volumes of cases of the Ritz Crackers.


This is NOT one of the later mass produced battery powered quartz reproduction models or an Anniversary replica models like in the picture below!


These "copy" or current reproduction watches have no collectible or resale value.


Ritz Crackers have been an Original All American staple since they were introduced by Nabisco (the National Biscuit Company) back in 1934.


This vintage timepiece is the Early Mechanical "wind-Up" Model. It is Full Adult size measuring 34.mm wide (not counting stem & crown) by 41mm lug to lug. It is all high polished Chrome top, beveled bezel, sides, & lugs. It has a soft satin sand marked stainless steel case back.


MINT condition original multicolored enameled dial with the Ritz Crackers emblem.


Comes complete with its factory original wide stitched black vinyl strap AND a proper period piece stainless steel expansion bracelet



CIRCA: Late 60's Early 70's


Condition 99%

MINT Overall Condition

New Old Stock!!

Never worn!!


$138. + S/H


This Advertising Premium watch is shown as an extremely collectible advertising watch on page 242 of the hardback collectors book titled "Comic & Character Timepieces, Seven Decades of Memories" authored by Hy Brown & Nancy Thomas. The description states the following "1971 Promotional. Because of the beauty of this watch it is considered to be the #1 collectible promotional watch". The price value reference in the back of this book states the values to be (at the time the book was published in 1992) to vary from $800 - $1200!! 


We do have 2 other original Ritz Cracker watches that are NOT in mint condition at far lesser prices!  


Item# C4734-CRR










Over the past 45 years of business we have always taken pride that we strive for our clients and customers satisfaction.

If you are not pleased with your Boomertime purchase immediately upon opening your order, simply re-seal the package exactly as it was shipped to you, with the merchandise in exactly the same condition as when we sent it out, and when we receive the package back, we will offer you a no hassle exchange or refund. Our customer friendly policies are why we have such a HIGH degree of happy return customers. 


The image on this page is of the actual watch or merchandise for sale. It is not a stock photo of a similar item or a 2nd generation Photograph. If you don't find the particular watch you are looking for, or, have ANY questions, please don't hesitate to call us Nationwide Toll Free at: 812-278-3180  during our full time shop hours Monday - Friday from 10:00am - 4:00pm Eastern Time. Please note we close for our lunch hour daily.






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All pictures and images on this website are reserved for exclusive use of our Companies and may NOT be used, copied, displayed or reproduced in any way with out advance written approval from



Saturday, August 10, 2019 12:16:49